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Everything You Need to Know
Answers to the most common questions about working with Spotlight Commercials.
The Production Process
We specialize in Television Commercials, Voiceover Commercials and Online Video Ads.
Television Commercials are short video spots, usually between 15 and 60 seconds long. These commercials air during TV programs to build brand awareness.
Voiceover Commercials use an unseen narrator to explain your service or product while visuals play.
Online Video Ads are short video clips that play before (pre-roll), during (mid-roll), or after streaming content (post-roll).
Pre-roll ads usually last 5 to 30 seconds and run at the very beginning of a video or podcast before the main content begins. Pre-roll ads work best for broad reach, quick brand awareness, and simple messages while viewers wait for the content to load.
Mid-roll ads pop up during breaks or scene changes while a video or podcast is already playing and last 30 to 60 seconds, like traditional TV commercial breaks. Mid-roll ads involve deeper storytelling and engage audiences who are already invested in the video or episode and will stay through the break.
Post-roll ads appear after the video or podcast ends. This ad typically reaches a smaller audience because many viewers leave once the content ends. Post-roll ads can be beneficial for retargeting, lead generation, product reminders, and lower funnel messaging when the viewer is engaged.
Every project begins with a discovery call where we learn about your brand, goals, and audience. From there we move into concept development and scripting, followed by pre-production planning (casting, locations, crew). Production day is when we capture everything on camera. Post-production covers editing, color grading, sound design, and final delivery. Most projects span four to eight weeks depending on scope.
As much or as little as you'd like. Some clients prefer to be on set for every shoot day; others trust us to execute the vision and review cuts remotely. We provide regular updates and approval checkpoints at each phase so you're never out of the loop.
Yes. Our team develops the full creative concept — script, storyboard, shot list, and visual direction — as part of every package. If you already have a script or creative brief, we're equally comfortable working from your direction.
Absolutely. We have an established network of professional talent and location scouts. Casting and location fees are itemized transparently in your project estimate so there are no surprises.
Pricing & Packages
National broadcast, local market, and digital campaigns are custom-quoted based on scope, talent, and deliverables. Every estimate is itemized so you know exactly what you're paying for. Please contact us with your vision and needs and we'll get a quote to you.
All packages include concept development, scripting, full production crew, professional equipment, editing, color grading, and final delivery in broadcast-ready formats. Higher-tier packages add multi-day shoots, larger crews, aerial cinematography, and extended post-production.
Yes. Common add-ons include additional cut-downs (15s, 30s, 60s), social media edits, motion graphics and animation, aerial/drone footage, and extended licensing. We'll recommend the add-ons that make sense for your distribution plan.
We require a 50% deposit to reserve your production dates, with the remaining balance due upon delivery of final files. For larger national campaigns, we can discuss a milestone-based payment schedule.
Timelines & Delivery
A local commercial can be completed in as little as three weeks from kickoff to delivery. Regional projects typically take four to six weeks. National campaigns with complex logistics run six to ten weeks. Rush timelines are available for an additional fee.
You'll receive broadcast-ready masters (ProRes or H.264) plus optimized versions for digital platforms — YouTube, Facebook, Instagram, and connected TV. We deliver via a secure download link and retain project files for 12 months.
All packages include two rounds of revisions in post-production. Additional revision rounds can be added at an hourly rate. We find that clear creative alignment up front keeps revisions minimal.
Working With Us
Yes. We produce commercials for regional and national brands across the country. We're experienced with remote pre-production and can coordinate crews in most major markets. Travel and logistics are factored into your estimate.
Everything from automotive, healthcare, retail, financial services, restaurants, outdoor and lifestyle brands, and more. Our team adapts to the tone and visual language each industry demands.
Fill out our quote request form and we'll follow up within one business day to schedule a discovery call. There's no obligation — just a conversation about your project and how we can help.
Still Have Questions?
We're happy to talk through your project in detail. Reach out and we'll get back to you within one business day.
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